Why video belongs in your SLP job posts

The words and having clear information matter most in your job post. SLPs don’t want fluff or sales pitches—they want actual information about the job they’re considering. However, once you have the information piece covered (which we help you do!), SLPs next want to see the place and people they’ll be working with. The words are sometimes not enough, and video can make the difference between a maybe-interested SLP and one who applies immediately. 

Here are the most important places to consider showcasing your clinic or company. We’ve chosen them because it's where SLPs look first when they’re deciding if they really want to apply for your job or not:

1) Google images

This matters most for private practices, somewhat for schools, and less for very large organizations, like a large hospital system. But SLPs will Google you first because they're looking for two things:

• Reviews: What do clients and employees say about the place? Is it generally positive?
• Pictures: What does the place look like in real life?

Google images carry more weight for people than website or social media images, because they tend to be real. Hold that thought for a moment, because it's kind of the point of this whole article!

2) Your website

Websites almost always have images, sometimes lots of images. But keep in mind that a website full of stock images of random people doing pretend speech therapy doesn't cut it. For the purpose of hiring SLPs, you need to have real pictures of your real space and real people. SLPs want to imagine what it’ll look like at work there every day! The space truly doesn’t need to be fancy. Honesty and real images are weighed much more heavily than whether or not your décor looks a designer put it together.

3)  Your social media (especially Instagram)

You likely use your social media primarily to draw in clients. However, your future staff also look at it to see if they want to work they're! Here's some things they're looking for:

• What does the actual space and place look like?
• What do the people look like? Does it look like people I'll enjoy spending 40 hours per week with?
• What do you feature and talk about most? What does the company value? What's it's mission, and vibe? This shows what the company (actually) cares about.

*Note that as of 2026, SLPs use Instagram most heavily. Followed by TikTok, YouTube, Facebook, Reddit. SLPs infrequently use either LinkedIn or Twitter/X, so if those are your only social accounts, or your primary social accounts, you’re not reaching SLPs.

4) Your job post itself

How often do you see video in job posts? Right. It exists, but it’s rare! But SLPs want video. It’s a great strategy for standing out, and posts with videos go a long way to show you’re willing to put in the effort to really show off your workplace! It doesn’t have to be complicated, and any video is better than no video. 

We’ll show you options from our own company:

Each of the following videos will help you see the range from highly produced (and more expensive) to videos you can create in under 5 minutes. The point is: How produced you want your video to be will depend on both your budget and preferences. But even "under 5 minutes; mediocre audio; unscripted" videos are better for humanizing your company than having no video in your job post.

A professionally-recorded video can look like this:

You can also do cartoon-style videos. Notice how something like this shows off our brand and mission well, but doesn't show the place or people. For employers who really need to show the real workplace and the real people, you'd probably want to thread real imagery in if you use something like this:

Now to the quick versions! We purposely didn't edit these so that you can see what unedited feels like. Becuase it's actually not hard or time-consuming at all for you—as the owner, HR professional, SPED Directors, or lead SLP—to just record a video from your own laptop or phone. 

Recording from your laptop might look something like this. Notice how with appropriate lighting and background, it can look really professional. The con is it doesn’t show off your physical space or coworkers at all, so this is better for e.g. telehealth positions:

Or you can just open your phone and wing it! Believe it or not, unedited, unfiltered phone videos that show you, maybe another couple people at your office, plus the office space go over really well with SLPs because they’re authentic and show that you're transparent. It matters less what you say and more that you’re just willing to be real, have a chat, and show off your space:

What type of video suits your company?

As you watch each of these videos, you'll notice pros and cons.

• The first "professional" one feels quite professional, because it was done by a professional. Videos like this can get pretty pricey though ($2000–$10,000+), and do take a lot more time to plan and produce. So it may not be an option for your company right now if you're at a small company.
• The second "cartoon" video is a lot cheaper and faster to produce, but does still takes money and time. Notice how a video without real images can help you convey your company's mission, but not the actual people or space. For some companies that could work, especially if your mission is the selling point and your company is quite a bit different than most SLP jobs. For other companies though, you really need to show the people and workspace.

• Then the last two videos have mediocre sound, mediocre lighting, and zero script—but that's on purpose! We did that so you can see what a fast video can look like recorded by someone with low/no experience recording video. Because this cost $0 to make and we had Meredith (who rarely records videos) record both of them in under 5 minutes, on purpose, without any editing. And that's to prove to you that "I'm too busy to make a video" just isn't a thing. Instead, it's a decision between having an imperfect, unproduced video vs no video at all. See what you think. What matters most to you (e.g. lighting? sound? script?), and what would matter most to SLPs watching your video? We would encourage you to go for "imperfect and unproduced" over no video at all. But if that bothers you or doesn't fit your brand, that's ok too! Lots of jobs fill on our website with no video and really good details alone.

   

Whatever you choose, we'll support you along the way and help you find SLPs who are excited to work at your company! Find example job posts from other employers in our SLP jobs database.